Console Wars: Sega, Nintendo, and the Battle that Defined a Generation

This book is good. If you're like me, an important part of your childhood revolved around saving princesses and hitting up, up, down, down, left, right, left, right, B. This book, CONSOLE WARS, brings it all back. And then some.

Word of warning: this book is hefty. Weighing in at 550 pages, this might be a good chunk of verbiage half that is covering decade of video gaming history. Is the journey worth every penny? Hell yeah!

Did you know the Donkey Kong game was designed to be a Popeye the Sailorman game? How about Tom Hanks being refused for the Mario film? And, would be the rumors true: did Michael Jackson write music for Sonic 3? There's a ton of information packed in to the book. Every time I became lured to skim ahead, something else caught my attention. The author, Blake Harris, weaves the discussion and happenings that he collected from over 200 interviews into an interesting narrative that comes from all directions of the industry.

I happened to be also particularly interested in the nearness of a Sega-Sony merge. Can you imagine the continuing state of video games if Sega released the Playstation with Sony? Nintendo had a chance, spurred Sony, and well you’ll that is to see about it all. As well as Sega of Japan’s involvement all along the way.

Marketing, strategy, and all sorts of the insider that is good are organized in full. Anyone that’s ever found a video game controller will discover this book fascinating. Even should youn't play video gaming, the approach to marketing and early 90s pop cultural is a blast (e.g., “Bo knows”, “Just Do It”, and Pepsi vs. Coke)

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Book Description

Console Wars: Sega, Nintendo, and the Battle that Defined a Generation Hardcover – May 13, 2014
by Blake J. Harris (Author)

Following the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.

In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.

The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.

Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.

Product Details

Hardcover: 576 pages
Publisher: It Books (May 13, 2014)
Language: English
ISBN-10: 0062276697
ISBN-13: 978-0062276698
Product Dimensions: 6 x 1.7 x 9 inches
Shipping Weight: 1.6 pounds (View shipping rates and policies)
Average Customer Review: 4.3 out of 5 stars  See all reviews (183 customer reviews)
Amazon Best Sellers Rank: #49,877 in Books (See Top 100 in Books)
    #8 in Books > Business & Money > Industries > Sports & Entertainment > Entertainment

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